Katie Bennett-Stenton had an idea for promoting an upcoming conference and wow was it a success! The conference reached over two million people and increased APPEA‘s social media engagement scores by 2,200% from last year. Listen to her story here.

And here's the blog post Katie wrote for the Deloitte site about the event. http://blog.deloitte.com.au/two-million-reasons-love-job/

You can also see footage from the conference here.

Sponsored by the book Social Media for Business by Linda Coles, out August 2017

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